The Takeaway
FS Investments
— PROJECT NAME
Podcast
— ROLE
Content strategy
Writing
Hosting
— DATE
2024–Ongoing
You can treat podcasts as table stakes, or you can use them as a meaningful channel for amplifying reach.
On "The Takeaway," I develop, write and host conversations with the firm’s industry-leading thought leaders, delivering actionable insights directly to our target’s ears.
The series continues to win awards, provide leads, and power sales.
The Ultimate DTC Guide To Sustainability
Verbal+Visual
— PROJECT
Event
— ROLE
Planning
Strategy
Promotion
— DATE
8/3/2022
I brought Faherty’s Director of Sustainability, to Shopify’s event space in NYC for a live conversation on best practices for eco-conscious ecommerce.
Verbal+Visual’s very first public event resulted in a packed audience of 30 potential clients, tech partners, and agency colleagues. The event strengthened the agency’s relationship with Faherty, resulting in a renewed contract with this tentpole brand.
Do It Without The Discounts
Verbal+Visual
— PROJECT
Event
— ROLE
Planning
Strategy
Promotion
— DATE
9/20/2022
Mission-driven swimwear brand Fair Harbor and outdoor apparel trendsetter Cotopaxi were dream clients of Verbal+Visual. I delivered an opportunity to connect to both with this webinar on driving BFCM conversion with mission-focused incentives.
The result: the agency began talks with Cotopaxi and and Fair Harbor became a client shortly thereafter.