Happy Mother's Day
The Estée Lauder Companies/
Clinique
I built on Clinique’s bright and cheery brand voice to create copy for their Mother's Day campaign.
The result helped fuel sales across domestic and international markets, and the design team enthusiastically invited me back for future projects.
Shopify's POS Go
Verbal+Visual
This review was part of a joint campaign with the world’s leading e-commerce platform to launch a new product.
The article helped strengthen the relationship between the consultancy and the tech giant, securing a pipeline of new leads vital to growth.
Wix.com
What's the perfect recipe for turning a dry tutorial into something both fun and worthy of a re-share?
My answer was this contrapuntal confection made up of an indecisive couple, an informative narrator, and a surprise guest from the annals of scientific history.
Read a storyboard selection here.
Scripting and strategy development for digital series Supermission meant driving viewership for a show with over 100K followers and over 20M views.
The resulting audience increase led producers to double the monthly episode order from 6 to 12 new videos for the life of the series.
Watch one of these delightfully soap-opera-y stories here.
